Nescafé

It all began with a simple idea – to infuse every cup of Nescafé with a sprinkle of magic, transforming it from the daily beverage pour into an experience of appreciation for customers. The engagement initiative was designed to forge deeper connections with coffee drinkers in New Zealand & Australia.

Meticulously crafted, the program blended elements of social & mobile, on-package codes, play & rewards, a captivating catalog, events, and community.

In the first 6 months of the program, 3MM+ codes were redeemed, with a 12% increase in sales.